Linkedin marketing strategy 2022
With over 2.74 billion monthly active users, Linkedin is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach.
How do you capitalize on these opportunities? By devising a Linkedin marketing strategy.
Types of videos in Linkedin Marketing
Now that you’ve got a Facebook Business Page to call your own… it’s time to create some content.
On Linkedin , you can create different types of posts. Each have their benefits and can spark engagement in different ways. Your brand’s social media strategy and goals will likely impact what style of posts you’ll be making.
Here, we’re breaking down all of the different options you have for Linkedin Page posts, including examples to spark a little inspiration
Text videos They’re direct and to the point, but if your goal is to drive traffic to your website or directly convert a lead to a sale, text posts aren’t a great option. The social network’s algorithm also isn’t too fond of these bare-bones posts, and they usually don’t get much reach in the news feed.
Image videos, Generally speaking, photo posts see much higher engagement than text posts. An eye-catching photo (or illustration or infographic, we’re not picky!) is a great way to catch the attention of a potential customer scrolling through their news feed.
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