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 Your lead magnet is exactly as it sounds: something that attracts prospects to your email list, usually in the form of a free offer. The offer can take a number of formats, should be valuable to your prospects, and is given away for free in exchange for an email address.



There’s just one problem: People have become hyper protective of their personal information. You can’t expect to receive an email address without exchanging it for something valuable.

Think about a lead magnet that is relevant, useful, and makes your prospects’ lives easier.

Here are a few types of lead magnets you could create:

  • Ebook
  • Whitepaper
  • Infographic
  • Report or Study
  • Checklist
  • Template
  • Webinar or Course
  • Tool

Let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon watching one silly cat video after another.

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.

Way to Home Page

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