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Your lead magnet is exactly as it sounds: something that attracts prospects to your email list, usually in the form of a free offer. The offer can take a number of formats, should be valuable to your prospects, and is given away for free in exchange for an email address. There’s just one problem: People have become hyper protective of their personal information. You can’t expect to receive an email address without exchanging it for something valuable. Think about a lead magnet that is relevant, useful, and makes your prospects’ lives easier. Here are a few types of lead magnets you could create: Ebook Whitepaper Infographic Report or Study Checklist Template Webinar or Course Tool Let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon watching one silly cat video after another. YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) us...