Facebook marketing strategies 2021

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With over 2.74 billion monthly active users, Facebook marketing is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach.  

How do you capitalize on these opportunities? By devising a Facebook marketing strategy. 

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For beginners, this can all seem a little daunting but don’t worry. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage.   

Types of posts in Facebook marketing

Now that you’ve got a Facebook Business Page to call your own… it’s time to create some content.

On Facebook, you can create different types of posts. Each have their benefits and can spark engagement in different ways. Your brand’s social media strategy and goals will likely impact what style of posts you’ll be making.

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Here, we’re breaking down all of the different options you have for Facebook Page posts, including examples to spark a little inspiration

  1. Text Posts They’re direct and to the point, but if your goal is to drive traffic to your website or directly convert a lead to a sale, text posts aren’t a great option. The social network’s algorithm also isn’t too fond of these bare-bones posts, and they usually don’t get much reach in the news feed.


  1. Image posts Generally speaking, photo posts see much higher engagement than text posts. An eye-catching photo (or illustration or infographic, we’re not picky!) is a great way to catch the attention of a potential customer scrolling through their news feed.

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  1. product-focused businesses, photos that show the goods in action can be really effective. Carb lovers, for instance, might be stopped in their tracks by these photos of The Soap Dispensary’s breadbaskets featuring yummy sourdough loaves. Breathtaking!


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