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With over 2.74 billion monthly active users, Facebook marketing is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach.   How do you capitalize on these opportunities? By devising a Facebook marketing strategy.  Chat with us For beginners, this can all seem a little daunting but don’t worry. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage.    Types of posts in Facebook marketing Now that you’ve got a Facebook Business Page to call your own… it’s time to create some content. On Facebook, you can create different types of posts. Each have their benefits and can spark engagement in different ways. Your brand’s social media strategy and goals will likely impact what style of posts you’ll be making. Read More for Strategies by Experts Here, we’re breaking down all of the different options yo...